Top Gen Roofing

A roofing services business focused on providing residential roof installation, repair, and maintenance solutions that help homeowners protect their properties. The industry is built on trust, reliability, and timely service, where clear communication and accessibility are essential to attracting and converting clients.

Site Health Score

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Page Load Speed

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Conversion Rate

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How it came together

The Process Behind the Build

From discovery to delivery, the process was executed with precision focused on clarity, positioning, and conversion-led structure designed for scalable growth.

Context

The Challenge

Low on-page SEO performance, slow website load speeds, failing email deliverability, and the absence of a lead capture system limited visibility, reduced engagement, and significantly restricted the ability to generate consistent qualified leads.

Process

Our Approach

A full Semrush audit was conducted to identify SEO gaps, followed by on-page SEO fixes and Core Web Vitals optimization. Email deliverability was restored, and a lead generation system was built using a lead magnet page, popup, and floating banner.

Outcome

The Results

Technical optimization efforts delivered a 99% site health score and 97% page load speed, significantly improving SEO performance, usability, and stability. This resulted in an 93% conversion rate and a more efficient, high-performing lead generation system.

Project highlights

Where Design Meets Function

Every phase of this project was intentional, from identifying key challenges to executing a focused approach and delivering a platform built for clarity, performance, and real business results.

Client Testimonials

Trusted by Businesses We’ve Helped Grow

Featured Projects

Work That Drives Real Business Outcomes

MindWave Wellness

A wellness and mental well-being platform designed to help users understand stress-reduction programs and explore guided experiences that improve mental clarity and balance.

Program Inquiries

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Engagement Rate

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Organic Visibility

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Northeast Animal Hospital

A veterinary care experience presented through a structured website designed to showcase services, build trust, and make it easier for pet owners to access care, grooming, and boarding information.

Consultation and Boarding Inquiries

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Service Page Engagement

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Online Visibility

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Bob Kittle Renovations

A home renovation website designed to showcase full-service remodeling solutions, highlighting craftsmanship, design expertise, and start-to-finish project execution.

Project Quote Requests

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Lead Conversion Rate

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Organic Visibility

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Interested in working together?

Whether you’re launching something new, refining what already exists, or exploring career opportunities with our team, we’d love to hear from you. Connect with us to discuss your goals and explore how we can work together.