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Top Gen Roofing

A roofing services business focused on providing residential roof installation, repair, and maintenance solutions that help homeowners protect their properties. The industry is built on trust, reliability, and timely service, where clear communication and accessibility are essential to attracting and converting clients.

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Top Gen Roofing Mockup
Site Health Score
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Page Load Speed
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Conversion Rate
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How it came together

The Process Behind the Build

From discovery to delivery, the process was executed with precision focused on clarity, positioning, and conversion-led structure designed for scalable growth.

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01
Context
The Challenge

Low on-page SEO performance, slow website load speeds, failing email deliverability, and the absence of a lead capture system limited visibility, reduced engagement, and significantly restricted the ability to generate consistent qualified leads.

02
Process
Our Approach

A full Semrush audit was conducted to identify SEO gaps, followed by on-page SEO fixes and Core Web Vitals optimization. Email deliverability was restored, and a lead generation system was built using a lead magnet page, popup, and floating banner.

03
Outcome
The Results

Technical optimization efforts delivered a 99% site health score and 97% page load speed, significantly improving SEO performance, usability, and stability. This resulted in an 93% conversion rate and a more efficient, high-performing lead generation system.

Project highlights

Where Design Meets Function

Every phase of this project was intentional, from identifying key challenges to executing a focused approach and delivering a platform built for clarity, performance, and real business results.

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