Website Investment Estimator

Main website goal

Start with the main business outcome you want from the website.

Promote One Offer A focused page for one service, campaign, consultation, audit, or lead magnet. Focused campaign Build Business Presence A polished website that explains who you are, what you offer, and how to contact you. Business credibility Generate More Leads A website built to increase calls, forms, quote requests, bookings, or consultations. Lead generation Grow Local SEO Visibility A website structured around services, service areas, and stronger local SEO presence. Local SEO growth Sell Online A website that needs products, payments, checkout, service purchases, or online selling. Online sales Build Authority A larger website for education, resources, proof, SEO growth, and stronger positioning. Authority platform

Website size

Choose the estimated number of pages or main website sections.

1 to 5 Pages Simple website or small business presence. 6 to 10 Pages Standard website with key service or information pages. 11 to 20 Pages More services, locations, audiences, or detailed content. 21 to 40 Pages Larger website with deeper structure and more planning. 40+ Pages Large, content-heavy, SEO-driven, or authority website.

Website structure

Choose the highest level of page structure your website needs.

Core Website Structure Home, About, Services, Contact, and basic supporting pages. Service-Based Structure Dedicated pages for each important service, offer, or solution. Service-Area Structure Service pages plus city, town, location, or area-based pages. Content + Proof Structure Resources, case studies, project pages, guides, articles, or trust-building pages. Full Growth Structure Services, locations, resources, proof pages, and conversion pages together.

Content support

How much help do you need with copy, messaging, and page content?

Final Content Is Ready Your copy, images, and page content are ready to place. Light Content Cleanup Improve clarity, formatting, flow, and calls-to-action. Core Page Copy Support Help with key pages like Home, About, Services, and Contact. Full Website Copy Support Most main website pages need writing, rewriting, or stronger messaging. SEO Content Planning Service, location, resource, or keyword-focused content planning and writing.

Design level

How polished, branded, and custom should the website feel?

Clean Professional Modern, polished, clear, and conversion-focused. Branded Design Stronger visual direction, styling, and brand consistency. Premium Custom Custom layouts, stronger user experience, and refined sections. High-End Custom Advanced creative direction, deeper refinement, and elevated presentation.

Visitor conversion

How should the website turn visitors into leads, bookings, or inquiries?

Basic Contact Path Simple form, phone link, email link, and basic calls-to-action. Custom Inquiry Form More detailed form fields for quote, project, or service requests. Booking / Scheduling Path Consultation booking, appointment scheduling, or calendar-based next step. Advanced Lead Flow Multiple forms, routing, notifications, conditional fields, or stronger lead qualification. Connected Lead System Website leads connected to your follow-up, sales, or marketing process.

SEO foundation

How much SEO work should be included in the website launch?

No SEO Setup Design and build only. SEO can be handled separately later. Basic SEO Setup Page titles, meta descriptions, headings, sitemap, and indexing basics. Local SEO Foundation Basic SEO structure for service-area and local businesses. Priority Page Optimization SEO optimization for the most important service, location, or conversion pages. Full SEO Launch Structure Keyword-informed structure, internal linking, page planning, and launch SEO checks.

Selling or payments

Does the website need payments, checkout, products, or online selling?

No Payments The website is for information, trust, leads, or bookings. Simple Payments Deposit, invoice payment, payment button, or simple payment link. Small Catalog A small set of products or paid services with basic checkout. Full Online Selling Setup Store structure, products, checkout, shipping, tax basics, and launch support. Advanced Online Selling Large catalog, subscriptions, variations, filtering, rules, or complex selling needs.

Tools and tracking

What systems should the website connect to or measure?

No Tool Connections Standard website setup only. One Basic Tool Calendar, email signup, chat, map, form embed, or simple third-party tool. Analytics + Tracking Analytics, search console, pixels, conversion events, or ad tracking basics. Lead Follow-Up Connection Forms connected to email, follow-up process, sales tool, or lead routing. Multiple Tools / Workflows Several tools, tracking needs, automations, lead flows, or business process connections.

Launch situation

What best describes the starting point and launch complexity?

New Site + Flexible New build with no old site cleanup, redirects, or urgent launch date. Existing Site Redesign Rebuilding or improving an existing website without major launch risk. Content Transfer Move or clean up existing pages, images, blog posts, or service content. SEO Preservation Protect URLs, indexed pages, rankings, and traffic during a redesign. Rush / High-Risk Launch Urgent, complex, high-traffic, or high-stakes launch that needs extra coordination.