DestiWellness

A global health and wellness directory platform connecting users with providers across a wide range of wellness categories. The industry is content-heavy and search-driven, requiring strong structure, intuitive navigation, and clear categorization to help users discover relevant services and list businesses easily.

Listing Submissions

+ 0 %

Directory Search Interactions

+ 0 %

Local Search Visibility

+ 0 %

How it came together

The Process Behind the Build

From discovery to delivery, the process was executed with precision focused on clarity, positioning, and conversion-led structure designed for scalable growth.

Context

The Challenge

The platform serves as a global health and wellness directory, making it highly content-heavy and broad in scope. Users struggled to quickly find relevant providers, while businesses found it difficult to easily list and promote their services.

Process

Our Approach

We improved directory structure and navigation, allowing users to search by treatment, category, or location. We also streamlined the listing submission process, enabling businesses to easily add services across 90+ wellness categories.

Outcome

The Results

The platform is now more intuitive and user-friendly, allowing visitors to quickly find relevant providers while businesses can easily list their services. This led to a 92% increase in provider listing submissions, a 90% increase in directory search interactions, and an 88% growth in organic visibility, improving overall directory growth and engagement.

Project highlights

Where Design Meets Function

Every phase of this project was intentional, from identifying key challenges to executing a focused approach and delivering a platform built for clarity, performance, and real business results.

This project was completed in collaboration with Whitehead Agency Group Inc, supporting the digital development and online presentation of DestiWellness.

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Interested in working together?

Whether you’re launching something new, refining what already exists, or exploring career opportunities with our team, we’d love to hear from you. Connect with us to discuss your goals and explore how we can work together.